calven-ai/calven

Builds a sourced battlecard against a named competitor from Calven: where we win and lose, their recent moves, objections with responses, proof points and a talk track for reps. Use when the user asks for a battlecard, competitor comparison, competitive analysis or teardown, how we win, lose or position against a competitor, or how to answer a competitor objection. Do not use to prepare for one deal (use deal-prep) or to fact-check a draft that names a competitor (use quality-review).

Pulls customer evidence from Calven for a topic, persona, segment or competitor: verbatim quotes, recurring themes, win reasons and proof points, each with its source and date. Use when the user needs customer quotes, voice of customer, proof points or testimonials, evidence for a case study, slide, launch or reference request, or asks what customers say about a pain or feature. Do not use for a win/loss readout over a period (use win-loss-review) or a competitor battlecard (use battlecard).

Builds a one-page, sourced brief for one deal from Calven: the buying group and who is missing, the competitor's likely moves, the biggest risk, the first question to ask and the proof point to bring. Use when a seller, AE or BDR names a deal, account or meeting and asks to prepare for a call, do pre-call research, write an account brief, review an opportunity or plan next steps. Do not use for a competitor comparison outside one deal (use battlecard) or to check whether an account fits our ICP (use icp-check).

Summarizes our go-to-market strategy from Calven, with sources: positioning, messaging, ICP, personas, market trends, customer voice and win/loss. Use when the user asks who we sell to, how we position, what our messaging or ICP says, or wants company context, a GTM summary or a product marketing briefing before writing, planning or onboarding. Do not use for one competitor, one deal, one win/loss period or market trends in depth (use battlecard, deal-prep, win-loss-review or market-research), or to score accounts against the ICP (use icp-check).

Checks whether a list of accounts fits our ideal customer profile in Calven and gives each a verdict (fit, partial fit, no fit or not enough data), the ICP criteria it meets and misses, and what is unknown. Accounts already in our CRM keep the fit tier Calven recorded. Use when the user pastes company names or domains, a target or event list, or an inbound lead and asks whether they are in our ICP, to score or qualify accounts, check ICP fit, or prioritize a list. Do not use to explain what our ICP is (use gtm-overview), to review ICP fit across the pipeline (use icp-pipeline-review) or to prepare for one deal (use deal-prep).

Builds an ICP pipeline review from Calven Insights as a live dashboard: the share of our wins and pipeline that fits the ICP, deal size lift and sales cycle in ICP, on-ICP versus off-ICP pipeline over time, what predicts a win and which segments to expand into, every number with its sample size and window. Use when the user asks how much of our pipeline fits the ICP, whether we are selling to the right accounts, which segments win, or wants a pipeline review or ICP dashboard for sales, marketing or leadership. Do not use for why deals were won or lost in a period (use win-loss-review), for one deal (use deal-prep) or to score a list of accounts (use icp-check).

Builds a sourced market briefing from Calven: the trends shaping our market and their horizon, opportunities raised and whether we acted on them, the verticals with the most size and momentum, and the latest market and analyst signals, each with its source and date. Use when the user asks what is changing in our market, for market trends, a market or category briefing, new opportunities or segments to enter, which verticals are growing, or analyst coverage. Do not use for one competitor (use battlecard), for what customers say (use customer-evidence) or for ICP fit of the pipeline (use icp-pipeline-review).

Writes marketing or sales copy about our product from our approved messaging, positioning, product brief and personas in Calven, then runs an accuracy check and a persona review on the draft before handing it over. Use when the user asks to write or rewrite a landing page, launch announcement, email or nurture, ad, outreach message, one-pager, social post or campaign brief about our product, in our messaging or for a named persona. Do not use to only check an existing draft (use quality-review or persona-copy-review), or for writing that does not describe our product, such as a hiring post or an internal note.

Tests copy against our buyer, stakeholder and user personas in Calven and returns findings by severity: what lands, what each persona objects to and what to fix first. Use when the user asks how buyers or a persona would react to an email, ad, headline, landing page or message, or asks for message testing, persona feedback or audience resonance. Do not use for a full review of an asset before it ships, facts and messaging included (use quality-review) or to write the copy (use on-message-draft).

Reports what changed in our product and what it left stale, from Calven: recent product, pricing and positioning changes, the published assets that now contradict them or need review, the changes not yet reflected in any asset, and the product gaps cited in deals, each with its source and date. Use when the user asks what changed in our product or pricing, which assets, docs or enablement are out of date after a release, what to update after a launch or price change, or which product gaps cost us deals. Do not use to review one draft (use quality-review) or for a win/loss readout over a period (use win-loss-review).

Reviews an asset before it ships against everything we approved in Calven: every factual claim (product, pricing, integrations, competitors), whether it is on message and on position, whether a product change left it stale, and how our personas react. Returns one verdict per check and accurate wording. Use when the user pastes copy, an email, a landing page, a deck, release notes, a press release or a comparison page and asks to review, fact-check, QA or approve it, check it is accurate or on message, or make it ready to ship. Do not use to only test how buyers react (use persona-copy-review) or to write new copy (use on-message-draft).

Checks the Calven connection, shows what our GTM workspace holds and suggests three first prompts built from our own competitors, personas and deals. Run it after installing the plugin or when Calven tools seem missing.

Builds a monthly or quarterly win/loss review from Calven Insights as a live dashboard: win rate, pipeline won and lost, why we won and lost, the competitors behind our losses and the product gaps tied to deals, every rate with its sample size and window. Use when the user asks how we did on win/loss, why we won or lost deals in a period, for loss reasons or competitive win rate, or for a readout for leadership, a QBR or a board update. Do not use for one deal (use deal-prep), one competitor (use battlecard) or ICP fit of the pipeline (use icp-pipeline-review).