persona-copy-review

Tests copy against our buyer, stakeholder and user personas in Calven and returns findings by severity: what lands, what each persona objects to and what to fix first. Use when the user asks how buyers or a persona would react to an email, ad, headline, landing page or message, or asks for message testing, persona feedback or audience resonance. Do not use for a full review of an asset before it ships, facts and messaging included (use quality-review) or to write the copy (use on-message-draft).