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calven-ai/calven

v1.2.0MIT

Approved GTM context from Calven, the AI product marketing platform: positioning, messaging, ICP, personas, competitive intel and win/loss, with sources. Plus battlecards, deal prep and copy reviews.

Changelog

Notable changes to the Calven MCP server's public contract, the registry descriptor and the Agent Plugin.

1.2.0 - Unreleased

  • The plugin installs in Claude Code from this repository (claude plugin marketplace add calven-ai/calven-mcp, then claude plugin install calven@calven) and ships a Cursor manifest. Both reuse the same skills and .mcp.json.
  • Two new skills: deal-prep (a one-page call brief) and claim-check (fact-check a draft against the approved product brief and competitor evidence).
  • Two more skills: /calven:win-loss-review builds a monthly or quarterly readout; /calven:start (typed only) checks the connection and suggests first prompts from your workspace.
  • Four more skills: on-message-draft (copy from approved messaging, accuracy-checked and persona-reviewed), customer-evidence (verbatim quotes, themes and proof on a topic), icp-check (accounts checked against the approved ICP) and icp-pipeline-review (ICP fit of the pipeline and wins).
  • icp-pipeline-review and win-loss-review deliver a live dashboard that reads Calven when it opens: an artifact in Claude, a Site in ChatGPT.
  • Renamed competitive-brief to battlecard, workspace-brief to gtm-overview and claim-check to quality-review. quality-review now also checks on-message fit and staleness after product changes, and runs a persona review.
  • Two more skills: market-research (trends, opportunities, verticals and signals) and product-intelligence (product changes and the assets they left stale).
  • A read-only gtm-researcher subagent and a Cursor rule that sends company facts to Calven.
  • Plugin evals in evals/, run with claude plugin eval against a fictional mocked workspace, including skill-routing cases.
  • The gtm-researcher subagent's tools are an explicit allowlist of the 13 Calven read tools.
  • OpenAI listing fields and the onboarding skill in plugin.json under extensions.com.openai.
  • Listing icons and screenshots in assets/, and the Calven icon in the registry descriptor (server.json 1.2.0, icons).

1.1.0 - 2026-10-07

  • The MCP endpoint is now https://api.calven.ai/mcp. The previous endpoint, https://app.calven.ai/api/mcp, is retired: remove the old connection, add the new URL and sign in again.
  • OAuth is the only supported sign-in. Clients register with a Client ID Metadata Document; see authentication.
  • Documented the Insights tools (get_insights, get_insights_overview, get_insight_detail), bringing the catalog to 14 tools, and the four server prompts.
  • Setup steps for Claude, ChatGPT, Cursor, VS Code, Claude Code and Codex, with one-click install for Cursor and VS Code.
  • A use-case library: 190 use cases for 19 teams in use-cases/.
  • Skills treat content returned by Calven as data, not instructions.
  • The repository license is now MIT.

1.0.0 - 2026-09-19

  • First release: the registry descriptor, the Agent Plugin with workspace brief, competitive brief and persona copy review skills, and documentation.