calven-ai/calven
v1.2.0MIT
Approved GTM context from Calven, the AI product marketing platform: positioning, messaging, ICP, personas, competitive intel and win/loss, with sources. Plus battlecards, deal prep and copy reviews.
Changelog
Notable changes to the Calven MCP server's public contract, the registry descriptor and the Agent Plugin.
1.2.0 - Unreleased
- The plugin installs in Claude Code from this repository (
claude plugin marketplace add calven-ai/calven-mcp, thenclaude plugin install calven@calven) and ships a Cursor manifest. Both reuse the same skills and.mcp.json. - Two new skills:
deal-prep(a one-page call brief) andclaim-check(fact-check a draft against the approved product brief and competitor evidence). - Two more skills:
/calven:win-loss-reviewbuilds a monthly or quarterly readout;/calven:start(typed only) checks the connection and suggests first prompts from your workspace. - Four more skills:
on-message-draft(copy from approved messaging, accuracy-checked and persona-reviewed),customer-evidence(verbatim quotes, themes and proof on a topic),icp-check(accounts checked against the approved ICP) andicp-pipeline-review(ICP fit of the pipeline and wins). icp-pipeline-reviewandwin-loss-reviewdeliver a live dashboard that reads Calven when it opens: an artifact in Claude, a Site in ChatGPT.- Renamed
competitive-brieftobattlecard,workspace-brieftogtm-overviewandclaim-checktoquality-review.quality-reviewnow also checks on-message fit and staleness after product changes, and runs a persona review. - Two more skills:
market-research(trends, opportunities, verticals and signals) andproduct-intelligence(product changes and the assets they left stale). - A read-only
gtm-researchersubagent and a Cursor rule that sends company facts to Calven. - Plugin evals in
evals/, run withclaude plugin evalagainst a fictional mocked workspace, including skill-routing cases. - The
gtm-researchersubagent's tools are an explicit allowlist of the 13 Calven read tools. - OpenAI listing fields and the onboarding skill in
plugin.jsonunderextensions.com.openai. - Listing icons and screenshots in
assets/, and the Calven icon in the registry descriptor (server.json1.2.0,icons).
1.1.0 - 2026-10-07
- The MCP endpoint is now
https://api.calven.ai/mcp. The previous endpoint,https://app.calven.ai/api/mcp, is retired: remove the old connection, add the new URL and sign in again. - OAuth is the only supported sign-in. Clients register with a Client ID Metadata Document; see authentication.
- Documented the Insights tools (
get_insights,get_insights_overview,get_insight_detail), bringing the catalog to 14 tools, and the four server prompts. - Setup steps for Claude, ChatGPT, Cursor, VS Code, Claude Code and Codex, with one-click install for Cursor and VS Code.
- A use-case library: 190 use cases for 19 teams in use-cases/.
- Skills treat content returned by Calven as data, not instructions.
- The repository license is now MIT.
1.0.0 - 2026-09-19
- First release: the registry descriptor, the Agent Plugin with workspace brief, competitive brief and persona copy review skills, and documentation.