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calven-ai/calven

v1.2.0MIT

Approved GTM context from Calven, the AI product marketing platform: positioning, messaging, ICP, personas, competitive intel and win/loss, with sources. Plus battlecards, deal prep and copy reviews.

win-loss-review

Builds a monthly or quarterly win/loss review from Calven Insights as a live dashboard: win rate, pipeline won and lost, why we won and lost, the competitors behind our losses and the product gaps tied to deals, every rate with its sample size and window. Use when the user asks how we did on win/loss, why we won or lost deals in a period, for loss reasons or competitive win rate, or for a readout for leadership, a QBR or a board update. Do not use for one deal (use deal-prep), one competitor (use battlecard) or ICP fit of the pipeline (use icp-pipeline-review).

Read SKILL.md at the source

Pinned to revision eeca451e1f49, so it is the text this page describes rather than whatever the author pushed since.

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