deal-prep

Builds a one-page, sourced brief for one deal from Calven: the buying group and who is missing, the competitor's likely moves, the biggest risk, the first question to ask and the proof point to bring. Use when a seller, AE or BDR names a deal, account or meeting and asks to prepare for a call, do pre-call research, write an account brief, review an opportunity or plan next steps. Do not use for a competitor comparison outside one deal (use battlecard) or to check whether an account fits our ICP (use icp-check).