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humantic-ai-inc/humantic-sales-skills

v1.0.0MIT

Seven sales skills from Humantic AI: buyer read, meeting prep, pursuit plan, prospecting, sales email, buying committee and expansion play.

buyer-read

Works out how one specific person communicates, what drives them and how to approach them before you reach out, call or pitch. Use when a seller says "who is this person", "how should I approach them", "read this prospect", "prep me on this contact", "I have a call with them in two minutes", "this profile came back thin", "they changed jobs", or "this is the wrong person". Prevents pitching everyone the same way, and prevents trusting a profile that is thin, stale or of the wrong person.

buying-committee

Maps and manages the group of people who decide on a deal, covering how each person thinks, where they will agree and clash, who to approach in what order, how to equip a champion, and who is missing. Use when a seller says "map the buying committee", "who should I talk to first", "multi-thread this deal", "who is my champion", "one stakeholder is skeptical", "I'm presenting to their whole team", or "my champion is being overruled". Prevents single-threaded deals, treating the committee as a list instead of a group, and a champion who gets outranked.

expansion-play

Finds what else an existing customer should be buying, who to raise it with, and when, after checking the current deployment is demonstrably working. Use when a seller or account manager says "upsell this account", "cross-sell opportunity", "where can we expand", "whitespace in this account", "grow this customer", "who else in the company could use us", or "is now the time to ask for more". Prevents raising an expansion on a deployment that is struggling, which puts the renewal at risk, and asking for more without a real trigger.

meeting-prep

Prepares a seller for a specific sales meeting around the one outcome it has to produce, covering who is in the room, how each person takes information, what changed at the account, and the ask plus a fallback ask. Use when a seller says "prep me for my meeting", "brief me on the attendees", "I have a discovery call with", "build a pre-call brief", "prepare me for the renewal conversation", "I'm presenting to their team", or "meeting in an hour with". Prevents walking in with a pitch instead of an outcome, and treating a room of different people as one audience.

prospecting

Builds a short, ranked list of accounts and people to work this week, with a specific reason to reach out attached to every name. Use when a seller says "who should I prospect this week", "build me a target list", "which accounts are in market", "where should I spend my week", "find me accounts to reach out to", or "weekly signal review". Prevents a list with no reason behind each name, which turns every first email into a generic one.

pursuit-plan

Designs a pursuit of one named target account before the first touch, covering why now, who has to move, the way in, the first three touches, and when to walk away. Use when a seller says "help me break into this account", "plan my pursuit of", "how do I get into this company", "I want to win this logo", "account plan for a new target", or "hunting plan for". Prevents reaching out before knowing why this account should act now, who actually decides, or what would make the pursuit not worth continuing.

sales-email

Writes or rewrites a sales email matched to the person receiving it, covering first-pitch emails, rewrites of a draft, replies, follow-ups after silence, one message to several stakeholders, and post-meeting notes. Use when a seller says "write a cold email to", "rewrite this for", "help me reply", "they went quiet, write a follow-up", "email the buying group", "follow up after the meeting", or "make this email land". Prevents emails written about the sender instead of the reader, templates that ignore who is reading, and emails that should not be sent at all.