buyer-read

Works out how one specific person communicates, what drives them and how to approach them before you reach out, call or pitch. Use when a seller says "who is this person", "how should I approach them", "read this prospect", "prep me on this contact", "I have a call with them in two minutes", "this profile came back thin", "they changed jobs", or "this is the wrong person". Prevents pitching everyone the same way, and prevents trusting a profile that is thin, stale or of the wrong person.