pursuit-plan

Designs a pursuit of one named target account before the first touch, covering why now, who has to move, the way in, the first three touches, and when to walk away. Use when a seller says "help me break into this account", "plan my pursuit of", "how do I get into this company", "I want to win this logo", "account plan for a new target", or "hunting plan for". Prevents reaching out before knowing why this account should act now, who actually decides, or what would make the pursuit not worth continuing.