expansion-play

Finds what else an existing customer should be buying, who to raise it with, and when, after checking the current deployment is demonstrably working. Use when a seller or account manager says "upsell this account", "cross-sell opportunity", "where can we expand", "whitespace in this account", "grow this customer", "who else in the company could use us", or "is now the time to ask for more". Prevents raising an expansion on a deployment that is struggling, which puts the renewal at risk, and asking for more without a real trigger.