insodimension/product-psychology
Product Psychology — audit conversion & comprehension, map remembered journeys, research users, and ethics-gate persuasion
Ethical pre-flight gate for anything persuasive a user will ship or publish — screens, nudges, campaigns, notifications, defaults, copy. Runs the Regret test, scarcity-authenticity, defaults, control/completion, the Manipulation Matrix, Black Mirror and In-Real-Life tests, and the humane principles, and returns a per-check pass/flag/fail verdict where any FAIL blocks with a concrete rewrite. Triggers: '/ethics-check', 'is this ethical', 'dark pattern check', 'regret test', 'before I publish this campaign', 'is this urgency real', 'scarcity authenticity', 'manipulation matrix', 'black mirror test', 'humane design check', 'defaults for the user', 'is this a dark pattern'. Self-improving: every run ends with a gotcha review.
Map and improve any customer experience by the MOMENTS people actually remember, not the average. Distill a journey to its 5-6 key Moments (Peak/Pit/Rise/Dip/Milestone), then improve it with the 4 Peak-End tactics — mark the milestone, elevate the peak, fill only the biggest pit, reorder to end high. Triggers: '/journey-map', 'map the customer journey', 'map the journey', 'improve onboarding', 'onboarding journey', 'peak-end', 'peak end rule', 'where does the experience drop', 'fill the pit', 'elevate the peak', 'end on a high note', 'reorder the flow', 'remembered moments', 'ROI of delight', 'labor illusion'. Self-improving: every run ends with a gotcha review.
Audit any screen, artifact, or flow for conversion and comprehension using the Imprint Loop (Filter · Frame · Act · Imprint) plus the Charge model (Net Charge = Drive − Friction). Produces a scored findings table with named principles + evidence, a compact per-stage verdict line, and a top-3 fix list ranked by impact/effort. Triggers: '/psych-audit', 'audit this screen', 'imprint loop audit', 'charge analysis', 'friction audit', 'why isn't this converting', 'run product psychology on X', 'why do users drop off', 'audit this flow', 'find the friction', 'decisions per page', 'review this landing page', 'conversion audit', 'UX psychology review'. Self-improving: every run ends with a gotcha review.
Understand users BEFORE designing — design empathy research, map why a behavior is (or isn't) happening, and sketch the customer's story. Produces the 3 Compass Questions adapted to a product (Hope/Pain/Barrier), an Action Map diagnosis (Behavior = Drive × Ease × Cue) with the scarcest lever named, and a six-panel Story Strip. Triggers: '/user-empathy', 'design a user survey', 'empathy questions', 'Compass Questions', 'JTBD research', 'Story Strip', 'customer story', 'Action Map', 'behavior map', 'action line', 'why aren't users doing X', 'why won't users convert', 'what does the user want', 'user interview questions'. Self-improving: every run ends with a gotcha review.