deanpeters/dlab

Use for “what is changing in this market?” Turn a scope and partial notes or sources into a Market Intelligence Brief to choose where to investigate; no demand proof.

Use for “how big could this be?” Turn a possible segment and notes into a Segment Selection Brief with TAM/SAM/SOM populations and potential dollars; estimates are not sales forecasts.

Use for “who has this problem?” Turn a role, situation and notes into a Situational Persona with jobs, pains, gains and problem framing; synthetic people are not customer evidence.

Use to explore a solution request. Turn a person, outcome and partial notes into an Opportunity Solution Tree of needs, options and tests; explore branches before selecting a winner.

Use for “why would customers choose and pay?” Turn ideas, alternatives and notes into a Value Prop vs. Differentiation 2x2; compare customer payoff without claiming proven savings or a moat.

Use to explain why a concept is worth choosing. Turn customer, need, concept and alternative notes into a Positioning Statement to test; a promise is not purchase evidence.

Use for “what must be true?” Turn an idea and partial context into a Solution Hypothesis with small tests and a decision rule; a plan is not validation.

Use to show a person solving a problem. Turn story notes or a hypothesis into a six-frame Storyboard to critique or test; a fictional happy ending is not observed success.

Use for “turn this story into a builder prompt.” Turn notes into a Minimum Viable Narrative with 3–6 internal action–response pairs; describe a test, not production requirements.

Use for “how could we find out this is wrong?” Turn an assumption and constraints into a Prototype Experiment Brief for the smallest brutal-truth test; no automatic build or invented results.