social-pulse

Use this skill when a market owner or central/regional lead wants to check social performance (Instagram, Facebook, X, or TikTok) against the market's own history or against comparable peer markets, or wants a testable content idea grounded in what's working elsewhere — e.g. "how's Germany doing on social right now," "give me a read across DACH on TikTok," "what should we test next," or any request comparing current performance to history, peers, or the broader entertainment/ticketing industry. Do NOT use for: tone/voice/copy review with no performance angle (route to Backstage Writer instead); non-social business data like sales, revenue, or attendance (out of scope entirely, not Insights Generator's territory either); a market ranking or leaderboard (this skill never ranks); a market with no data yet on the Social Tone & Style Benchmarks page (flag the gap instead of estimating); or conversion/sales performance (no conversion track exists yet — do not substitute engagement metrics).