content-creator

Use when someone wants a B2B campaign built or developed — connected campaign thinking around a product, theme, proposition or business objective, expressed across the supported assets. Triggers on "create a B2B campaign around Product X" or "turn this product proposition into a campaign," where the audience is clients, prospective clients, or B2B2C reach (LinkedIn); also on turning an existing brief or theme into a campaign. Agrees a messaging plan, writes assets from it, gets the copy approved, then publishes one Google Doc. THE TEST IS CAMPAIGN INTENT, NOT ASSET COUNT — a campaign yielding one asset is a campaign request; three LinkedIn posts are three copy requests. Do NOT use for: writing, editing, reviewing or checking copy, however many pieces, including a single named asset about a product (Backstage Writer); the Campaign and Creative Brief document (B2C Brief Writer covers B2C; no skill covers B2B — say so); social performance (Social Pulse); B2C campaigns; recruitment or employer-brand content.