on-lucra/lucra

Reports how a brand's creator ads perform in Lucra (spend, attributed sales, return by day, campaign, creator, ad or platform), shows the trend, and pauses or resumes campaigns. Use when the user asks how ads or creators are doing, who the top creators are, what's spending without returning, or to pause, resume or compare campaigns.

Helps a creator with their own Lucra work (programs they can join or are in, videos they sent and what brands asked to change, earnings, payouts, messages from brands). Use when a creator connected their own Lucra profile and asks what to film, what's due, how their videos did, what they earned, or to reply to a brand.

Connects a brand's or partner's Lucra account and explains what the Lucra connector can do for creator marketing (creator programs, applications, creator videos, creator ads on Meta, TikTok, Google and Snapchat, results by creator, payments). Use when the user first mentions Lucra, asks what Lucra can do here, or a Lucra tool says they aren't connected.

Creates a Lucra creator program (UGC or paid creator ads) from a short brief, invites creators to it, and opens it to the Lucra Network. Use when the user wants to start a creator program, find creators for a launch, write a brief, or invite creators.

Works across an agency's or partner's client brands in Lucra (lists clients, compares spend and results by client, and acts inside one client's workspace). Use when the user is a partner or agency asking about their clients, their book of business, or wants to do something for a specific client brand.

Looks up and makes payments to creators in Lucra (bonuses, one-off payments, payments waiting for approval, retainers) with an explicit confirmation before any money moves. Use when the user asks what they paid creators, wants to pay or tip a creator, or to approve or decline pending creator payments.

Reviews what's waiting on a brand in Lucra (creator applications to programs, creator videos to approve, sample requests, campaigns that need attention) and approves, rejects or requests changes. Use when the user asks what needs their attention, who applied, which videos are waiting, or to approve or reject creators or content.