chainai-org/brandwell

Analyze stored AI mentions and cited pages, then prioritize changes that can improve brand discoverability.

Build and manage a measured portfolio of buyer questions for AI visibility strategy.

Build and manage audiences: static lists and live audiences from rules, a plain-words description or a saved ICP ('make a new audience of VPs of sales in Texas'), preview who matches, add or remove people, add enrichment columns, and send an audience to an Outreach campaign or a postcard campaign. For searching the Lead Database itself use brandwell-lead-database, for one person's record use brandwell-people-and-records.

Approve, edit or skip what an automation holds for a person (an email, a postcard, a post, a connection request), and do the writing and judgment tasks workflows hand to the connected agent. Use for 'what is waiting for me', 'approve it', 'skip that one', 'edit the email before it goes'.

Change an automation that already exists: add, remove, move or change a step, add an if/else, a switch or a random split, add a Slack alert, or change what a step does. Reads the workflow, applies the change, shows what changed and asks before activating it or applying the changes. Use for 'edit', 'change', 'add a step', 'add a branch', 'remove the email step'. To start a new one use brandwell-automations.

Run and watch automations: list what exists and what is failing, read the runs, test a draft, start an active workflow on one person, a list or an audience, choose where its results go, save it as a tool and run saved tools, pause, resume or archive it, find out why a run failed, and retry a stuck step, continue without it or stop a run. Use for 'what automations do I have', 'run it on this list', 'run it on my Q4 audience', 'send the results to a sheet', 'save this as a tool', 'why did my enrichment workflow fail yesterday', 'run it now', 'test it'. Approvals have their own skill, brandwell-automation-approvals.

Choose or change what starts an automation: a BrandWell event (a visitor, a reply, a meeting booked, a score, a delivery), a schedule such as every Monday, an incoming webhook, or another workflow. Says what must be installed or connected for the trigger to fire and gives the link. Use for 'when X happens', 'every Monday', 'trigger when someone books a meeting', 'how does this start'.

Set up a new Automation from a sentence: pick the trigger, the checks and the steps, create the draft for review, test it and activate it with the person's approval. Use for 'set up', 'build me', 'automate' and 'when X happens do Y'. To change the steps of one that already exists use brandwell-automation-edit, to start or run it use brandwell-automation-runs.

Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see emails. For sales collateral beyond emails, see sales-enablement.

Map the search and AI visibility landscape around the project's confirmed market and competitors.

Analyze one confirmed competitor using public evidence and the project's stored BrandWell baseline.

Inspect connected agents and native CRM status, configure existing signed event subscriptions, push records into BrandWell and inspect or replay deliveries. Use when the person wants to connect a RevOps bot, keep systems in sync or revoke an agent.

Identify pages competing for the same queries and decide whether to separate, retarget, canonicalize, or merge them.

Find the lowest-hanging existing pages to optimize from first-party search evidence and verified intent.

Build a custom step when no BrandWell step does the job, and connect the customer's own tools: combine BrandWell steps, call the customer's API through a saved connection, an AI step with typed outputs, or a transform; test it, make it ready and add it to a workflow. Lists and tests saved connections without ever handling a key. Use for 'call our billing API in this workflow', 'score each lead with our rubric', 'add a step that does X', 'use my own AI model key for this step', 'is my API connection working'.

Search and run BrandWell's data jobs: find companies, people, job posts, news, funding, social posts, reviews and web pages from BrandWell's data sources, and enrich, verify or fill in records the person already has, with the per-hit price before running and asynchronous results. Use for 'find companies that use a technology', 'find mobile numbers for these people', 'scrape the reviews of this company', 'enrich this list'. To match people by profile fields (title, seniority, company size) use brandwell-lead-database; to do it on a schedule use brandwell-growth-workflows.

Run postcard campaigns in BrandWell Direct Mail: list campaigns, draft a new one, set its schedule and safety limits, queue or remove recipients, suppress people, work on postcard concepts, activate, pause, resume or cancel a campaign, and read delivery and attribution. Use when the person asks about postcards, mail campaigns, what was mailed, or results.

Find what BrandWell can do when no other skill clearly fits or the person asks what is possible: searches every tool, skill, automation trigger, action, check and data job you may use, ranked by fit. Use for 'can BrandWell do X', 'what triggers are there for Y', 'which tool finds Z'.

Test, activate and watch a growth workflow once its draft is ready: test it on five real records, set its spending limit, activate it with the person's approval of the quote, and read what is active and what needs attention. Use for 'start it', 'activate it', 'test it first', 'what is running', 'what needs my attention', 'only spend $20 a day on this'.

Plan a growth workflow from a goal: find a ready recipe, fill its choices from the project's real data, estimate the cost and create an editable draft. Use for 'set up the competitor customers workflow every Monday', 'find me leads like my best customers', 'what workflows do you have for X'. Any request to find new companies or people on a schedule starts here. To test, start or watch one use brandwell-growth-start.

See what is connected (Slack, Discord, a CRM, Google Sheets, the TrafficID snippet, AIMEE, WordPress), give the person the link to connect what is missing, and post to Slack from a workflow: a Post to Slack step with the record's name, company and title and a button to the person in BrandWell, or a workflow's results posted to a channel. Use for 'add a Slack alert to my hot accounts workflow', 'post the results to #sales', 'connect Slack', 'is HubSpot connected', 'which Slack channels can it post to'.

Group stored keywords and Search Console queries by intent, page type, and landing-page fit.

Suggest and prioritize keywords to target, from Search Console, saved keywords, rankings, and current public search evidence, or from the site and business when no search data is connected yet.

Search the Lead Database for people and companies that match a description or filters: count first, search, stream the next new people, save a recurring search, and export a file. Use for 'find VPs of sales in Texas at 50 to 200 person SaaS companies', 'how many people match', 'export these'. Building a list from the results is brandwell-audiences, finding an email or phone for people you already have is brandwell-data-tools.

Set up and review Link Builder campaigns: focus pages and their keywords and goals, campaign playbooks and settings, guest-post drafts and their delivery, and how placements are performing. Use when the person asks which pages to build links to, to plan or change a link campaign, about a guest post, or whether links are helping.

Find relevant public link and citation prospects for a verified BrandWell asset without sending outreach.

Assess local search readiness and prioritize profile, location-page, review, and local authority work.

Find the people researching what the client sells with MarketPulse: set it up from who the client sells to, answer questions about their audience (how many have a phone, an email or LinkedIn), change the ICP and apply it to their audience, add a topic or scan one now, schedule Intent Scans, narrow the audience by a saved ICP, download a feed's audience, generate, read and share Intent Scans, and check what the plan has left. Use when the person says who they sell to, asks about their audience or buyers, who is in market, their topics, ICP, Intent Scans or MarketPulse limits, or asks what you can do in MarketPulse.

Help a person get set up, prepare their marketing, capture replies and always find a useful next step in BrandWell. Use for onboarding, the Dashboard, what to do next, setup progress, positive replies, campaign offers, a missing CRM, AIMEE context or schedules, and month-one review.

Work with BrandWell Outreach: read email campaigns and what one campaign sends, continuous feeds and intake lists, add contacts to a tagged intake list, write or rewrite an email campaign as a saved draft, change a saved campaign's settings and emails, send a test, start, pause or resume a campaign, enroll chosen people, and create or switch feeds. Use when the person asks about their email campaigns, where contacts flow in, wants people added, or wants an email campaign created, rewritten, changed, tested, started or paused.

Look up the people already in the project: find one, read where they came from and what changed since yesterday, keep or release saved records, export records, and sync them to a CRM or push records in from another system. Use for 'who is this person', 'why is this person in my project', 'what is new since yesterday', 'sync these to HubSpot'.

See which open deals, customers and closed-lost deals have people researching your topics, alert the deal owner, and queue new contacts for the CRM. Use when the person asks which deals are heating up, who at a deal is researching, or to send deal data to Pipeline.

Platform plans and usage: what the plan includes and how much of it is used, compare plan options and prices, prepare an upgrade, extra project, extran Intent Scans or TrafficID overage for the owner to confirm, and ask BrandWell sales. Use for 'what does my plan include', 'how many exports are left', 'upgrade me', 'what would the next plan cost'. The Workflow Wallet and spending limits are in brandwell-wallet.

Plan what to write next in RankWell: discover topic maps, choose topics, read and manage the prioritized content plan and its calendar, and turn a plan action into a brief or a draft. Use when the person asks what content to create or update, about their content plan or calendar, or to research topics.

Plan, create, inspect, refine and, once the person confirms, publish evidence-backed RankWell briefs and articles.

Turn the latest site crawl and first-party search evidence into a concise, prioritized audit, running a fresh crawl when the person confirms it.

Read SocialStreams opportunities: social posts, hiring signals and creators found for this Company Project; list, run, pause and resume its streams; and, for the assigned AIMEE employee, claim and review opportunities. Use when the person asks about social posts their streams collected, creators to work with, or their social streams. It reads what the project's streams collected; it does not search for new companies or people.

Read TrafficID's identified website visitors, one visitor's full detail and the site's form completions, score visitors against a saved ICP, and download the visitor list. Use when the person asks who visited the site, which companies or people are showing interest, who filled in a form, or whether a visitor fits their ICP.

Choose the next search or AI visibility workflow and explain the evidence in plain language.

Establish the domain, market, goals, positioning, competitors, and measurement status for a Company Project.

The Workflow Wallet and spending limits: read the balance, charges and statements, check whether a spend fits, set or lower a spending limit ('only spend $20 a day on this'), and prepare the add-funds or auto top-up link when the wallet is short. Use for 'what is my wallet balance', 'how much have I spent', 'add funds', 'cap this at $50 a week'. Plans, upgrades and refunds are in brandwell-plans.

Read and change this project's Data provider order: source order, maximum lookup prices and miss rules. Use when the person wants cheaper email finding, verification or enrichment, asks why a provider was skipped, or wants to inspect or test an already saved provider key.

How BrandWell's workflow engine works, in every run: what a workflow is (trigger, steps, checks and branches, the Data provider order, outputs, runs), what it costs and how spend is capped, how to find and configure steps from the catalog, when to build a custom step or connect the customer's own tool, and how to start, read and share runs. Always loaded.

Share a workflow: with the whole team or the teammates picked (run or edit), with specific people by email (run or view), or as a public page on brandwell.ai anyone can save a copy of; read how it is shared and whether its share video and images are ready. Use for 'share this with Dana', 'let the team run it', 'send it to my client', 'publish this workflow', 'is the share video ready'.