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amekala/adspirer

v1.1.0MIT

Create, analyze, and optimize advertising campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, ChatGPT Ads, and Microsoft Advertising.

Adspirer for Hermes Agent

Create, analyze, and optimize paid-media campaigns from Hermes Agent. This portable Agent Plugins v1 package connects Hermes to Adspirer's hosted MCP service and includes workflow skills for Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, ChatGPT Ads, and Microsoft Advertising.

Install

After the plugin is accepted into the Hermes catalog:

hermes plugins install adspirer --no-enable
hermes plugins enable adspirer

Until then, install directly from the official Adspirer repository:

hermes plugins install Adspirer/adspirer-hermes-plugin --no-enable
hermes plugins enable adspirer

Start a new Hermes session or run /reload-mcp. The first connection opens a browser for Adspirer sign-in; complete the authorization and return to Hermes. Connect or reconnect advertising accounts at adspirer.ai/connections.

The plugin requires Node.js 20.18.1 or newer with npx available on PATH. Hermes launches the exactly pinned mcp-remote@0.1.49 package as a local stdio-to-HTTP OAuth bridge; no global npm installation is required.

Try it

Open a brand or project directory and ask Hermes:

  • "Set up this folder as my Adspirer brand workspace."
  • "Review the last 30 days across every connected ad platform."
  • "Find wasted spend and show me the changes you recommend."
  • "Create a Google Search campaign for this landing page with a $50 daily budget."
  • "Write three Meta ad variants in the brand voice from BRAND.md."

For first-time setup, load the bundled adspirer-setup skill. Hermes exposes portable skills under a namespaced installed-plugin identifier; use skills_list to find the full qualified name.

Safety contract

Adspirer manages advertising accounts that can spend real money. The bundled skills require the agent to:

  • inspect the live account before proposing a write;
  • show the exact budget and request explicit approval before spending or moving money;
  • create new campaigns paused;
  • verify every create or update by reading it back; and
  • prefer reversible actions and confirm destructive operations.

Authentication and advertising-platform authorization remain scoped to the user's Adspirer account. This repository contains no access tokens, API keys, ad-platform credentials, or customer data.

Included components

  • One stdio MCP entry backed by the hosted Streamable HTTP server at https://mcp.adspirer.com/mcp
  • Twenty-four advertising and campaign-management skills
  • OAuth 2.1 authorization with PKCE and dynamic client registration
  • An exact mcp-remote@0.1.49 runtime pin; no bootstrap script, hook, native tool, or self-updater

The package follows the published Agent Plugins v1 specification. Hermes discovers the root plugin.json, mcp.json, and immediate child directories under skills/.

Included skills

SkillPurpose
adspirer-agentSafety contract and routing for paid-media work
adspirer-setupConnect Adspirer and build BRAND.md and STRATEGY.md
adspirer-mcpMCP tool discovery, router calls, account IDs, quotas, and budget units
adspirer-launchPlan and create paused campaigns
adspirer-performance-reviewCross-platform performance reporting and diagnosis
adspirer-optimizeWasted-spend analysis and approval-gated optimization
adspirer-creativePlatform-aware ad-copy and creative workflows
adspirer-google-adsGoogle Ads campaign guidance
adspirer-meta-adsMeta Ads campaign guidance
adspirer-tiktok-adsTikTok Ads campaign guidance
adspirer-linkedin-adsLinkedIn Ads campaign guidance
adspirer-amazon-adsAmazon Ads campaign guidance
adspirer-chatgpt-adsChatGPT Ads campaign guidance
adspirer-docsAdspirer product, plan, connection, and troubleshooting documentation
adspirer-microsoft-adsMicrosoft Advertising campaign guidance
adspirer-keywordsKeyword research, match types, search terms, and negatives
adspirer-competitorsCompetitors' public ads: offers, formats, and landing pages
adspirer-google-analyticsGoogle Analytics 4 data for paid-media decisions
adspirer-search-consoleGoogle Search Console data for paid search
adspirer-tag-managerGoogle Tag Manager inspection for conversion-tracking checks
adspirer-dashboardA visual cross-platform dashboard
adspirer-digestEmail or Slack digests, sent only after the user approves
adspirer-ads-manager-sign-inThe user signs in to an ads manager in the agent's browser themselves
adspirer-ads-manager-browserRead-only checks in an ad platform's own web UI

Authentication

The plugin intentionally stores no credentials in mcp.json. On first connection, the pinned mcp-remote bridge discovers Adspirer's OAuth metadata, opens the browser login, completes the PKCE exchange, and stores the resulting tokens locally in ~/.mcp-auth/mcp-remote-0.1.49/. To reauthorize, remove only the Adspirer entry from that versioned token directory and run /reload-mcp, or use the Hermes connector UI when available.

Why a bridge? Agent Plugins v1 does not have a portable field for declaring OAuth on a remote MCP entry. Hermes supports OAuth for native MCP configuration, but its portable plugin translator cannot currently carry that setting. The pinned bridge preserves one-command plugin installation while using Adspirer's hosted server and standards-based OAuth flow.

Scheduled reviews

Hermes can run recurring advertising reviews through its cronjob tool. Attach the relevant Adspirer skill and use a project work directory so scheduled runs can read BRAND.md and STRATEGY.md. A scheduled run consumes Adspirer tool calls like an interactive session; weekly is the recommended default for performance reviews.

Development

This repository is generated. The source is plugins/hermes in amekala/ads-mcp, where the skills are built from the same shared templates as every other Adspirer host, and a scheduled workflow here copies it over. Send changes to ads-mcp; edits made directly here are overwritten by the next sync.

Validate the package with the same admission command used by the Hermes catalog:

hermes plugins validate .

Before releasing, test installation from a clean Hermes profile, complete the browser login triggered by the first MCP connection, confirm all twenty-four skills load, and run at least one read-only MCP call.

Support and security

Licensed under the MIT License.