contagious
Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why people share", "referral program", "nobody is sharing it", or "make this spread". Also trigger when designing shareable features, crafting social campaigns, or building products that spread through peer recommendation. Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.
- Version
- 1.4.0
- License
- MIT
Pinned to revision 4f7124e6049e, so it is the text this page describes rather than whatever the author pushed since.
Files
- skills/contagious/SKILL.md
- skills/contagious/references/case-studies.md
- skills/contagious/references/emotion.md
- skills/contagious/references/practical-value.md
- skills/contagious/references/public-visibility.md
- skills/contagious/references/social-currency.md
- skills/contagious/references/stories-trojan-horse.md
- skills/contagious/references/triggers.md
- skills/contagious/references/viral-content-patterns.md
- skills/contagious/references/word-of-mouth.md
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