blue-ocean-strategy
Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", "non-customers", "buyer utility map", "the market is too crowded", "how do we stand out", or "escape the price war". Also trigger when exploring a new market category, or finding underserved or non-customers. Covers the Four Actions Framework, Six Paths, buyer utility map, and value-cost trade-offs. For real strategy formulation and bad-strategy detection, see good-strategy-bad-strategy. For tech adoption strategy, see crossing-the-chasm. For product positioning, see obviously-awesome.
- Version
- 1.4.1
- License
- MIT
Pinned to revision 4f7124e6049e, so it is the text this page describes rather than whatever the author pushed since.
Files
- skills/blue-ocean-strategy/SKILL.md
- skills/blue-ocean-strategy/references/blue-ocean-examples.md
- skills/blue-ocean-strategy/references/errc-grid.md
- skills/blue-ocean-strategy/references/implementation.md
- skills/blue-ocean-strategy/references/non-customers.md
- skills/blue-ocean-strategy/references/sequence.md
- skills/blue-ocean-strategy/references/six-paths.md
- skills/blue-ocean-strategy/references/strategy-canvas.md
- skills/blue-ocean-strategy/references/value-innovation.md
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