obviously-awesome
Define product positioning by mapping competitive alternatives, unique attributes, and best-fit customers to the right market category. Use when the user mentions "positioning", "competitive alternatives", "how to position", "market category", "positioning canvas", "repositioning", "category creation", "what category are we in", or "why prospects dont get what we do". Also trigger when launching a new product, entering a crowded market, or diagnosing why prospects dont grasp the product's value. Covers the positioning canvas and team workshops. For customer jobs analysis, see jobs-to-be-done. For go-to-market, see crossing-the-chasm.
- Version
- 1.4.0
- License
- MIT
Pinned to revision 6bac1534f9f2, so it is the text this page describes rather than whatever the author pushed since.
Files
- skills/obviously-awesome/SKILL.md
- skills/obviously-awesome/references/case-studies.md
- skills/obviously-awesome/references/competitive-alternatives.md
- skills/obviously-awesome/references/market-category.md
- skills/obviously-awesome/references/positioning-canvas.md
- skills/obviously-awesome/references/target-customers.md
- skills/obviously-awesome/references/team-exercise.md
- skills/obviously-awesome/references/unique-attributes.md
- skills/obviously-awesome/references/value-mapping.md
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