crossing-the-chasm
Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs mainstream", "tech go-to-market", "bowling pin strategy", "technology adoption lifecycle", "pragmatist buyers", "growth stalled after early adopters", or "our go-to-market plan". Also trigger when planning go-to-market for a technical product. Covers the D-Day analogy, bowling-pin strategy, the tornado, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.
- Version
- 1.4.0
- License
- MIT
Pinned to revision 6bac1534f9f2, so it is the text this page describes rather than whatever the author pushed since.
Files
- skills/crossing-the-chasm/SKILL.md
- skills/crossing-the-chasm/references/b2b-saas.md
- skills/crossing-the-chasm/references/beachhead-selection.md
- skills/crossing-the-chasm/references/buyer-segments.md
- skills/crossing-the-chasm/references/case-studies.md
- skills/crossing-the-chasm/references/expansion.md
- skills/crossing-the-chasm/references/go-to-market.md
- skills/crossing-the-chasm/references/positioning.md
- skills/crossing-the-chasm/references/whole-product.md
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