made-to-stick
Craft messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "no one remembers our pitch", "tagline", "value proposition", "why the message isnt landing", "curse of knowledge", or "concrete language". Also trigger when writing a pitch deck, simplifying a complex product explanation, or making a presentation more compelling. Covers the six SUCCESs traits and the curse of knowledge. For narrative brand frameworks, see storybrand-messaging. For viral sharing, see contagious.
- Version
- 1.4.0
- License
- MIT
Pinned to revision 6bac1534f9f2, so it is the text this page describes rather than whatever the author pushed since.
Files
- skills/made-to-stick/SKILL.md
- skills/made-to-stick/references/applications.md
- skills/made-to-stick/references/case-studies.md
- skills/made-to-stick/references/concrete.md
- skills/made-to-stick/references/credible.md
- skills/made-to-stick/references/curse-of-knowledge.md
- skills/made-to-stick/references/emotional.md
- skills/made-to-stick/references/simple.md
- skills/made-to-stick/references/stories.md
- skills/made-to-stick/references/unexpected.md
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