influence-psychology
Apply the seven principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity, unity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", "commitment and consistency", "shared identity", "in-group", "make my copy more persuasive", "increase trust", or "get more people to say yes". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. Covers the principles, when each applies, and ethical limits. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.
- Version
- 1.4.1
- License
- MIT
Pinned to revision 6bac1534f9f2, so it is the text this page describes rather than whatever the author pushed since.
Files
- skills/influence-psychology/SKILL.md
- skills/influence-psychology/references/authority.md
- skills/influence-psychology/references/case-studies.md
- skills/influence-psychology/references/commitment-consistency.md
- skills/influence-psychology/references/copywriting.md
- skills/influence-psychology/references/ethics.md
- skills/influence-psychology/references/liking.md
- skills/influence-psychology/references/reciprocity.md
- skills/influence-psychology/references/scarcity.md
- skills/influence-psychology/references/social-proof.md
- skills/influence-psychology/references/unity.md
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