whale-bait

Writing employee · The Whale Bait lens — turn a content idea or a perspective shift into content that attracts the few RIGHT buyers (whales) instead of a broad crowd (fish), and generate fresh whale-bait ideas from the brand. Diagnoses fish-vs-whale and value-vs-insight, then charges the idea with the brand's Plan/Code/Ideas/Proof. USE WHEN user says 'make this whale bait', 'whale-bait this', 'is this fish bait', 'will this attract whales', 'better leads not more leads', 'give me whale bait ideas', 'content ideas for buyers', 'this attracts the wrong people', 'make this attract buyers not browsers', or hands over an idea / perspective-shift card to sharpen for the right audience. Runs AFTER perspective-shift (charges the shift it scoped) and BEFORE the format skill (write / carousel / reel-creator). Do NOT use to: render a finished piece (→ that format's skill), find the shift itself (→ perspective-shift), tighten a single claim (→ precision-principle), or write a full argument (→ writing-logic).