define-brand

Writing employee · Define or sharpen a personal/business brand through a guided interview, then produce two working references — a one-page positioning spine and a False Beliefs Document. Runs the brand questions one or two at a time, open-question-first then a proposed draft to react to, and holds every answer against the branding principles. USE WHEN the user says 'define my brand', 'brand worksheet', 'sharpen my positioning', 'who am I for', 'what's my pairing', 'what do I stand against', 'find my unique edge', 'work on my brand', or BEFORE creating content when no brand is defined yet. Do NOT use to write a finished piece (that's the content skills), to set up or calibrate voice files/voice samples (that's setup-content-employees), to map operations (that's business-x-ray), or to design visuals (that's visual-content).