audience-expansion-strategy
Expand targeting without wrecking CPA — lookalike ladders, seed quality, audience layering, and exclusion hygiene across platforms. Use when a user wants to scale beyond exhausted audiences, build lookalikes, fix audience fatigue, or set up exclusion lists.
Pinned to revision 85be651af55f, so it is the text this page describes rather than whatever the author pushed since.
Files
Every link opens the file at its source, pinned to the revision this page describes.