format-motion

Use when someone wants animation in a deck or site: an animated reveal or transition, a line that draws itself, a counting KPI, a baked clip from web animation, advice on how much movement a deck should have, or a surface that feels alive without becoming gimmicky. Authors tasteful, brand-aware motion primitives (staggered reveal, line-draw, count-up, motion-path, scroll-reveal, element morph) under a restraint doctrine. Two modes: embed-live (inline a primitive into a deck or site) and bake (turn a self-contained HTML animation into MP4/GIF/PNG via render_motion, for PowerPoint or PDF). Brand-optional (not bake). Not for a narrated or voiced explainer video (format-video-hd), numeric data-viz (format-chart), or structural diagrams (format-diagram).