persuasive-copywriting

Write, audit, and analyze persuasive marketing copy using an evidence-based tactics library (framing, scarcity, social proof, CTAs, numeric framing), sentence craft (AIDCA structure, benefits-vs-features, power words, readability gates), and a linguistics-of-voice toolkit (stance/appraisal vocabulary, five-layer Voice DNA model, marker lexicons). Use when: (1) writing or improving landing pages, product descriptions, CTAs, emails, headlines, or ad copy; (2) auditing/critiquing copy — detecting buzzwords/AI-slop, weak framing, hedging, or poor readability and proposing fixes; (3) characterizing or reproducing a writer's voice; (4) researching a product's competitive landscape and adapting copy to win in it (pairs with firecrawl-shop). Triggers: "write copy", "make this more persuasive", "improve this CTA/headline", "critique this copy", "is this on-brand", "match this voice", "does this sound like AI".