blue-ocean-strategy
Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions "blue ocean", "red ocean", "strategy canvas", "ERRC framework", "value innovation", "non-customers", "buyer utility map", "eliminate-reduce-raise-create", or "uncontested market". Also trigger when comparing pricing strategies, exploring new market categories, finding underserved customer segments, or asking how to stop competing on price. Covers the Four Actions Framework, buyer utility map, and value-cost trade-offs. For tech adoption strategy, see crossing-the-chasm. For product positioning, see obviously-awesome.
- Version
- 1.1.0
- License
- MIT
Pinned to revision 7a07e3df018f, so it is the text this page describes rather than whatever the author pushed since.
Files
- skills/blue-ocean-strategy/SKILL.md
- skills/blue-ocean-strategy/references/blue-ocean-examples.md
- skills/blue-ocean-strategy/references/errc-grid.md
- skills/blue-ocean-strategy/references/implementation.md
- skills/blue-ocean-strategy/references/non-customers.md
- skills/blue-ocean-strategy/references/sequence.md
- skills/blue-ocean-strategy/references/six-paths.md
- skills/blue-ocean-strategy/references/strategy-canvas.md
- skills/blue-ocean-strategy/references/value-innovation.md
Every link opens the file at its source, pinned to the revision this page describes.