measurement-setup

Plan and configure Spotify Ads conversion measurement with Spotify Pixel, direct or Google Tag Manager-based Conversions API (CAPI), datasets, advanced matching, mobile apps, event mapping, parameters, ad-account sharing, and CAPI credentials. Use when a user asks to design or implement measurement, install Pixel, integrate CAPI, combine browser and server events, register an app, create a dataset, or prepare a measurement implementation plan. For broken or inconsistent existing implementations, use measurement-debug.