configuring-experiment-analytics

Configures the analytics side of a PostHog experiment — exposure criteria (server-resolved default exposure event vs custom exposure events), primary and secondary metrics, the supported metric types (count, sum, ratio with math and math_property, retention with retention_window_start and start_handling), multivariate user handling ("Exclude from analysis" vs "Use first seen variant"), and how to read results once the experiment is live. Use when the user adds or edits a primary or secondary metric (e.g. "add a secondary metric tracking 'downloaded_file' per user"), sets up a ratio metric (e.g. "revenue from purchase_completed / pageviews"), sets up a retention metric (e.g. "$pageview → uploaded_file, 7-day window"), configures custom exposure (e.g. "only count users who hit /checkout"), changes multivariate handling, or asks "who is in the analysis?", "how do I measure impact?", "is this winning?", "what's the confidence level?", or "should I ship?".