omneky-ab-tests

Create or measure an Omneky paid-media A/B test. Use for A/B test creation (one hypothesis, one variable, precommitted plan, PAUSED launch) or A/B test measurement (z-test, CI, power, SRM, interim peek with no verdict, refuse a thin winner). Do not use for generic ROAS tables (omneky-analytics-and-catalogue), competitor analysis (omneky-competitor-analysis), first-run onboarding (omneky-onboarding), agency (omneky-agency), weekly marketing plans (omneky-marketing-plan), generating creatives (omneky-image-ads, omneky-product-video, omneky-avatar-ugc), or credit balance (omneky-billing). Keywords: A/B test, ab test create, ab test measurement, which variant won, significance, two-proportion z-test, MDE, SRM, interim peek, underpowered, commercially meaningful, budget split.