competitor-positioning
Tracks how competitors position themselves online — scrapes homepages, features, pricing, and blogs to extract messaging, value props, CTAs, and pricing models. Compares against previous snapshots to surface positioning shifts with before/after tracking. Produces messaging matrices, content gap analysis, white space maps, and battlecard inputs. Use when anyone asks about competitor messaging, positioning, website copy, content strategy, or how competitors present themselves. Triggers: "competitor positioning", "messaging comparison", "content gap", "what changed on their site", "competitor homepage", "landing page teardown", "marketing battlecard", "how do they describe their product", "share of voice", "counter-messaging". Do NOT use for business signals like funding/hiring (use competitor-intel), single-company deep dives (use company-deep-dive), or meeting prep (use meeting-prep).
- Version
- 1.6.1
Pinned to revision 464346b365ed, so it is the text this page describes rather than whatever the author pushed since.
Pre-approved tools experimental
Experimental field. Support varies between clients, so this list is what the author declared, not what your client will enforce.
- Bash(nimble:*)
- Bash(date:*)
- Bash(cat:*)
- Bash(mkdir:*)
- Bash(python3:*)
- Bash(echo:*)
- Bash(jq:*)
- Bash(ls:*)
- Read
- Write
- Edit
- Glob
- Grep
- Agent
- AskUserQuestion
Files
- skills/competitor-positioning/SKILL.md
- skills/competitor-positioning/references/memory-and-distribution.md
- skills/competitor-positioning/references/nimble-playbook.md
- skills/competitor-positioning/references/positioning-agent-prompt.md
- skills/competitor-positioning/references/positioning-snapshot-format.md
- skills/competitor-positioning/references/profile-and-onboarding.md
Every link opens the file at its source, pinned to the revision this page describes.