pricing-structure-design

Design how prices differ across customers, versions and bundles so more value is captured without the low price leaking to everyone. Always use this skill to diagnose a product line's price ladder, gaps or margins; when discounting has eroded realised margins or pushed lines into loss; when asked whether volume, bulk or quantity discounts make sense; and for the fairness or legal risk of charging different people different prices, including personalised or dynamic pricing. Also use it for segment prices, good-better-best tiers, versioning, bundles, two-part tariffs, peak and off-peak or regional prices and student or loyalty discounts; how to structure plans and the gaps between them; why customers keep choosing the cheaper tier; and what fences stop a discount leaking. Not for estimating elasticity from sales data, not for running a willingness-to-pay survey, and not for sharing out scarce supply fairly.