build-a-moodboard

How to help someone find the look of a new site or brand before anything is designed, by building a mood board of 2 to 4 reference "worlds" with real images, each linked to its source and credited. Use after a site's narrative is agreed and before the brand kit, theme or any UI; whenever someone says "mood board", "moodboard", "inspiration", "what should it look like", "I don't know what style I want", "show me some directions", or is new to design and needs help ideating; and when a brand kit is being started from nothing. Encodes the cluster shape (name, how it reads, what to steal, 10 to 16 pins), where to find usable images, how to check every image loads, the single-file HTML template with its JSON board data, and the hand-off from board to brand kit.