competitive-win-loss-analysis

Explain repeated competitive outcomes - why deals are won or lost against a competitor or across a period - from buyer and deal evidence rather than rep folklore, with the cohort defined, buyer-stated reasons separated from rep-entered ones, patterns counted without erasing the cases that contradict them, sample size and bias labeled, and hypotheses to test instead of invented causes. Use for "why are we losing to X", "analyze our wins and losses", "what do buyers actually say when they choose them", "is this objection really costing us deals", and any question about outcomes across more than one deal. Not for one competitor's public profile, one deal's prep, or one objection's response.

License

MIT