segment-audience

Build or update audience segments in the brand's CRM, email, or ad platform (Salesforce, HubSpot, Mailchimp, Meta Custom Audiences, Google Customer Match, and more) via connected MCPs — with size estimation, overlap analysis, exclusion impact, ad-consent compliance checks, RFM modeling, and cross-platform sync with match-rate verification. Creation halts at a mandatory approval gate showing criteria, estimated members, and sample profiles before anything is pushed live. Triggers on "/digital-marketing-pro:segment-audience", "create a segment of lapsed customers", "build a lookalike seed audience", "who should we target for the win-back campaign", "sync this list to Meta". Reads the brand profile; pairs with /digital-marketing-pro:lead-import (get contacts in first) and /digital-marketing-pro:data-export (send segment data out).