retargeting-strategy

Design a cross-platform retargeting playbook — funnel-stage audience segments with recency windows, creative sequencing per segment, frequency caps, exclusion lists, budget allocation, dynamic product-feed setup, KPI-based optimization triggers, and a 30/60/90-day roadmap. Triggers on "/digital-marketing-pro:retargeting-strategy", "plan our remarketing campaigns", "cart abandoners aren't converting", "how should we sequence retargeting ads", "set frequency caps across Meta and Google". Reads the brand profile and past campaign performance via campaign-tracker.py; it produces the strategy document and tracking checklist — it does not launch or modify live campaigns.