paid-advertising

Plan, structure, and audit paid media campaigns across Google, Meta, LinkedIn, TikTok, Microsoft, programmatic, retail media, native, and audio — campaign hierarchy, audience architecture, bid strategy, budget allocation and pacing, creative strategy, and current platform API changes (Google Ads v24/v25, Meta v25). Produces campaign plans, platform audit scorecards, budget models, creative briefs, and optimization playbooks. Triggers on "/digital-marketing-pro:paid-advertising", "plan a Google Ads campaign", "audit our Meta account", "which bid strategy should we use", "allocate our paid media budget". Reads the brand profile, guidelines, and campaign history via campaign-tracker.py; plans and recommends only — launching is handled by /digital-marketing-pro:launch-campaign.