media-plan

Build a ready-to-implement paid media plan — efficiency-weighted budget allocation across channels, a week-by-week flight schedule, an audience-by-channel targeting matrix, a creative rotation calendar with fatigue thresholds, reach and frequency projections, a measurement framework, platform setup checklists, and a 10-15% contingency reserve with reallocation triggers. Triggers on "/digital-marketing-pro:media-plan", "plan our Q4 ad budget", "how should we split spend between Google and Meta", "build the media buy schedule", "we have 50K for paid — where does it go". Planning only — it launches no campaigns and spends nothing. Reads the brand profile, guidelines, and compliance rules for the target markets.