exec-summary

Generate a C-suite-ready executive summary of marketing performance — ROI, CAC, LTV, top-3 wins and risks, strategic recommendations, and budget utilization — for a single brand or the whole portfolio, adapted to CEO, CMO, CFO, or board audiences. Triggers on "/digital-marketing-pro:exec-summary", "prepare the board report", "summarize this quarter for the CEO", "portfolio ROI summary", "what do I tell leadership". Computes KPIs via the CLV, ROI, forecaster, and budget-optimizer scripts, pulls data from connected analytics and CRM MCPs, reads the brand profile, and pairs with /digital-marketing-pro:competitor-analysis for competitive context.