creative-testing-framework

Design a structured ad creative testing playbook — prioritized variable matrix, isolated test grid, script-computed sample sizes and minimum budgets per variant, holdout control design, iteration cadence, and winner selection criteria. Plans the testing program; it does not launch or edit live ads. Triggers on "/digital-marketing-pro:creative-testing-framework", "design an A/B test for our ads", "our ad creatives fatigue too fast", "build a creative testing roadmap", "how many conversions per variant do we need". Reads the brand profile and guidelines, and pairs with /digital-marketing-pro:c2pa-metadata for AI-generated variants headed to EU placements.