creative-health

Assess ad creative fatigue across active campaigns — scores each creative 0-100 via creative-fatigue-predictor.py (CTR, CPM, and engagement vs baseline, frequency saturation, time running), predicts days until fatigue, and delivers refresh briefs, A/B test plans, and a priority list ranked by estimated spend waste. Triggers on "/digital-marketing-pro:creative-health", "are our ads fatiguing", "CTR is dropping on our ads", "when should we refresh creatives", "which ads are wasting spend". Needs per-creative performance data (exported or from connected ad platform MCPs). Analysis and recommendations only — it does not pause or launch ads. Reads the brand profile and visual-identity restrictions for refresh constraints.