audience-intelligence
Audience research module — builds six-dimension buyer personas (demographic, psychographic, behavioral, need-state, information, decision), Jobs-to-Be-Done maps, RFM/behavioral/lifecycle segmentation models, anti-personas with exclusion criteria, B2B buying-committee maps, and lookalike seed specs. Triggers on "/digital-marketing-pro:audience-intelligence", "who are our customers", "build buyer personas", "segment our audience", "run a JTBD analysis". Reads the brand profile, industry benchmarks, and campaign history, and works from CRM/survey/analytics data when supplied — or labels hypothesis personas explicitly when data is thin. For a single quick persona document, /digital-marketing-pro:audience-profile is the lighter sibling.
Pinned to revision fa4ccd0a4afc, so it is the text this page describes rather than whatever the author pushed since.
Files
- skills/audience-intelligence/SKILL.md
- skills/audience-intelligence/customer-research-methods.md
- skills/audience-intelligence/jtbd-framework.md
- skills/audience-intelligence/persona-builder.md
- skills/audience-intelligence/psychographic-profiling.md
- skills/audience-intelligence/segmentation.md
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