attribution-model

Design a multi-touch attribution strategy — recommends the best-fit model for the business's sales cycle and data maturity, defines credit-distribution rules and lookback windows, maps platform-specific setup (GA4, HubSpot, Salesforce, warehouse), and documents tracking gaps and known blind spots. Triggers on "/digital-marketing-pro:attribution-model", "set up multi-touch attribution", "which attribution model should we use", "configure GA4 attribution", "how should we credit channels for conversions". Reads the brand profile and consumes the canonical model taxonomy in skills/funnel-architect/attribution-models.md; to run the models against real conversion data, pair with /digital-marketing-pro:attribution-report.