duo-voice
Write product copy in the Duolingo voice — "wholesome but unhinged," character-driven, screenshot-worthy. Covers push notifications, error states, onboarding, empty states, celebrations, and the now-famous threat-copy that turned a green owl into a meme. Use when the user is writing any user-facing string — notifications, microcopy, errors, marketing — and wants it to feel like a person, not a product. Source the Duolingo Handbook (Make It Fun) and observed blog/marketing patterns.
- Version
- 1.0.0
- License
- MIT
Pinned to revision 78072c9528fb, so it is the text this page describes rather than whatever the author pushed since.
Files
- skills/duo-voice/SKILL.md
- skills/duo-voice/references/celebration-copy.md
- skills/duo-voice/references/character-archetypes.md
- skills/duo-voice/references/empty-states.md
- skills/duo-voice/references/error-copy.md
- skills/duo-voice/references/in-group-vocabulary.md
- skills/duo-voice/references/localization-voice.md
- skills/duo-voice/references/no-fault-phrasing.md
- skills/duo-voice/references/onboarding-copy.md
- skills/duo-voice/references/one-name-per-entity.md
- skills/duo-voice/references/persona-as-generator.md
- skills/duo-voice/references/push-notification-copy.md
- skills/duo-voice/references/recurring-cast-in-content.md
- skills/duo-voice/references/screenshot-bait.md
- skills/duo-voice/references/staff-failure-stories.md
- skills/duo-voice/references/threat-copy.md
- skills/duo-voice/references/unmarked-framing.md
- skills/duo-voice/references/wholesome-unhinged.md
Every link opens the file at its source, pinned to the revision this page describes.