duo-timely-data-publishing

Ship one finding fast so it gets picked up, and build in the baselines, hedges and caveats that stop a sceptical reader dismissing it. Covers the one-shot data story — how to make a usage spike survive scrutiny with a prior-year baseline and an explicit hedge, where to point the call to action so a moment-driven piece does not read as opportunism, how to attach your payload to a format already circulating, when to run an internal measurement tool over a public dataset, how to pre-empt the misreading of a score that names real people or organizations, when to partner for per-market cuts, and when to buy survey research instead of using your own logs. Use when you want to turn a spike into a press story, publish a quick data post on a news moment, commission a survey, ride a meme, or score something public without starting a fight.

Version

2.0.0

License

MIT