duo-proprietary-data-reports

Turn behavioural logs you already hold into a recurring public report that journalists, researchers and buyers cite instead of discounting. Covers cadence and a frozen measurement window, which unit to cut the data to so readers find themselves in it, reporting movement rather than levels, ranking growth against each segment's own base, separating intensity from consistency, publishing the exclusions and the minimum cell size, shipping the raw rows behind a privacy floor, and explaining anomalies with outside sources. Use when someone asks you to turn usage data into earned media, when planning an annual index or a state-of-the-category report, when a data release got ignored, or when a methodology note has to be written. Triggers on "annual data report", "state of X report", "turn our usage data into a story", "data PR", "make our numbers citable".

Version

2.0.0

License

MIT