duo-motivation-segmentation

Ask users why they are here, store that declared motive as a first-class dimension next to behaviour, and learn where self-report and telemetry each lie to you. Covers collecting a stated reason at signup, why the biggest segment is usually not the most engaged one, why two cohorts with identical usage curves need opposite interventions, when to exclude a segment instead of pooling it, reading the size of your catch-all bucket as a taxonomy failure, naming and interviewing a motive you never designed for, why cohort splits invert aggregate rankings, and how the motive mix shifts during a shock. Use when you are asking why did this metric move, who is this feature actually for, why does this segment churn, should I add an onboarding question, is my persona real, what does "other" mean in this chart, or why did a surge not stick.

Version

2.0.0

License

MIT