duo-motivation-and-attachment

Work out which users will still be here in a year and why — segmenting by the motive they gave rather than by age, country or plan tier — then build the attachment, ritual and permission that keep an optional behaviour worth doing. Covers relational versus instrumental motives, identity goals that never complete, session depth and return frequency as two separate axes, life stability as the real predictor of a daily habit, why your growth cohort is not your retention cohort, anchoring usage to a dated real-world event, and choosing attachment over raw exposure. Use for questions like why do my most enthusiastic signups churn fastest, which segment actually retains, should I segment by why they came or by who they are, why do users stop once their practical need is met, and how do I make people attached to the product rather than merely using it.

Version

2.0.0

License

MIT