duo-growth
Duolingo-style growth that doesn't break retention — viral loops, brand-as-acquisition (the TikTok playbook), referral mechanics, localization as a growth lever, and the founder-mode marketing that turned a mascot into a meme. Use when the user is planning acquisition, building a referral system, considering paid vs. organic, evaluating a marketing channel, or trying to turn an existing brand into a growth engine. Source the Duolingo Handbook (Make It Fun) and observed marketing patterns from 2022–2025.
- Version
- 1.0.0
- License
- MIT
Pinned to revision 78072c9528fb, so it is the text this page describes rather than whatever the author pushed since.
Files
- skills/duo-growth/SKILL.md
- skills/duo-growth/references/borrowed-motivation.md
- skills/duo-growth/references/brand-as-acquisition.md
- skills/duo-growth/references/displace-an-accredited-incumbent.md
- skills/duo-growth/references/distribution-through-intermediaries.md
- skills/duo-growth/references/duo-tiktok.md
- skills/duo-growth/references/earned-media.md
- skills/duo-growth/references/founder-mode-marketing.md
- skills/duo-growth/references/gen-z-positioning.md
- skills/duo-growth/references/localization-as-growth.md
- skills/duo-growth/references/make-your-metric-the-standard.md
- skills/duo-growth/references/marketing-stunts.md
- skills/duo-growth/references/novelty-entry-products.md
- skills/duo-growth/references/own-the-gate.md
- skills/duo-growth/references/referrals.md
- skills/duo-growth/references/social-mechanics.md
- skills/duo-growth/references/thresholds-you-do-not-control.md
- skills/duo-growth/references/viral-loops.md
Every link opens the file at its source, pinned to the revision this page describes.